Why Email Marketing?
Email marketing has been around for a very long time now, in fact, as you would expect, almost as long as there has been e-mail. As the various trends in social media and mobile app advertising come and go, email is there as a constant. And that is one of the best reasons for building your email list starting today.
And the great thing is, contrary to some opinions out there, it is possible to create a business entirely from an email list. You don’t need to own a product or be a blogger. The list alone can be used to provide value to your audience and a stable income all on it’s own.
And why does a email list have value? Well in the same way that a television channel does. It provides a means for advertisers to reach their target audience. And if you don’t have a product or service of your own, you can profit from your list by selling other peoples products, or Affiliate Marketing.
So What Do I Need to Start Building a List?
Firstly and most importantly you need a place to capture email addresses. This is generally done via an Autoresponder service and generally requires a monthly subscription. Email addresses are addded to the Autoresponder database once a person inputs their name and email address in and opt-in form, or squeeze page, general in exchange for a free or paid offer. Once the email address is captured, it’s on your “list” and you can continue to send promotional emails to that “list” forever or until they “opt-out” of your list at some point in the future.
Examples of popular Autoresponder services are Aweber, Mailchimp and GetResponse. Other lesser know services may be more appropriate for newbies as the monthly cost may be less such as Volusion, ConvertKit, Listwire or ArpReach.