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Interview – Ana Hoffman on List Building

Interview – Ana Hoffman on List Building
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In mid 2015 I had the great fortune honour of being able to interview Ana Hoffman of Traffic Generation Cafe.

The quote at the top of her website reads “BIG traffic ideas for small marketing budgets” and she certainly delivers on that promise. She shares tons of great free info and free traffic generation methods. She also great tips lays out the best strategies creating awesome content for blogging. This includes creating stunning graphics and slideshare presentations.

If you want to download and listen to the full interview, get the transcript, the audio file and pdf slide presentation you can do that here.

If you click on the link above you will also be able to download Ana’s FREE E-Book on Traffic Generation.

I hope you enjoy!

Ana Hoffman Interview

 

Introduction

Shaun:

Born and raised in Communist Russia, she is not only a very successful Internet Entrepreneur, but also a wife and devoted mother. In 1996 she moved to the United States to climb the “Corporate Ladder”. She also decided to try modeling for a time while her husband joined the Air Force.

For a while she was one of 97% of marketers who spent time and money trying to “make it” to no avail. The change came when she started educating herself about the industry and the proper way to market my business.

Ana never thought Internet marketing would be her career of choice, but when she got her head around SEO, she knew she had found her passion. That passion became the centerpiece of her newly popular blog, Traffic Generation Cafe.

She stresses the importance of creating a unique business and looking constantly for innovative ways to stand out from the crowd online. So it’s with great pleasure we welcome to the call Ana Hoffman. Welcome to the call Ana it’s really great to be speaking with you today!

Ana:

Thank you so very much Shaun. It’s a pleasure to be here!

Shaun:

Great, so before we get into all of the detail and all of the great strategies you’re hopefully going to share with us today, on Building a Profitable Mailing List please give our listeners a little background on yourself, how you got started in Internet Marketing and how things have progressed for you to the present day?

Ana:

I started about 4 years ago, and when I started I knew absolutely nothing about online marketing but I needed to start a business because I gave birth to my daughter and I wanted to stay at home with her and make money on the side.. so It was very challenging in the beginning because as most of us, we all start from zero, so starting a business from scratch, not knowing what you are doing is always a challenge!

So I went through a couple of different stages, I started with “Multi-level Marketing” which was interesting, it taught me a few things, it taught me how not to market my business and it also encouraged me to learn more about how to actually do online marketing, how to drive traffic, how to do SEO’s. So all the things that have helped me to build Traffic Generation Café to where it is right now.

Shaun:

OK that sounds great because I in exactly the same boat, I’ve just started to learn all of these strategies so it’s really encouraging that you can actually learn fairly quickly. I think the whole process you learned over a period of 2-3 years is that right or was it longer than that?

Ana:

Well you know they say that it takes a decade to create an overnight success!

Shaun:

Laughs!

Ana:

So it takes a different amount of time for all of us and for me I had a few failures before I started Traffic Generation Café which is my current business and that’s where I’m successful at but most people don’t know that this is not my first blog, I started another blog before and I miserably failed because I had no idea what blogging was all about, how to market myself, how to get people to actually come and read my blog so after about a year of really struggling with blogging, I stopped my first blog and started from scratch with Traffic Generation Café.

So, to answer your question, there’s no recipe as to how long it will take you to become a success, you become a success when whatever it is you define as your end goal, whether it’s making money, or readership, or recognition, whatever it is, then you have arrived!

Shaun:

OK and you wouldn’t let anyone’s fears about failing at the first or second attempt even starting to try? It’s certainly one of the concerns that I would have at the minute is, what if it all goes wrong? It’s a common theme and a common response I get from a lot of successful online Marketers is that their first or second attempts didn’t always go exactly according to plan?

The key thing is getting started and learning the lessons quickly?

Ana:

Absolutely, let me assure you, you will fail there’s no question about it, there’s no such thing as start your own business and suddenly you’re there! You will fail but what I would suggest is to be ready for that number one and number two, to be ready to change. Number 3, listen to feedback from people who are trying to kindly, hopefully, give it to you, whether it’s your readership or loved ones, or if it’s an expert online who happens to stumble on your work or on your site and gives you some feedback, so listen, ear to the ground and be prepared to change because that the essence of your success is to mould yourself into a better business.

There you go!

Shaun:

Excellent! And you mentioned multi-level marketing previously, it’s not a term that I’ve heard in the past. Just give us a brief description of what that is again and what are the main elements?

Ana:

So multi-level marketing, I don’t know if you have any people or listeners who have been involved in it and I’m trying to be very kind here but in many ways it does appear to be a “pyramid” type of organization, I don’t want to say “scheme” because I want to avoid words like that, but really, essentially, that’s what it is you know, people who are at the bottom build the teams who basically sell on their behalf and then they collect commission off those people.

So that’s what “multi-level”, thus “several levels” in it, that’s what it is!

What I have learned through the process is that you cannot market your business the same way that somebody else markets their own business, even if it works for them, even if you take any one of the successful online Ana Hoffman marketers in your niche, you can take a look at them and take from their successes, but you cannot replicate their success by doing exactly the same thing, it just doesn’t work that way, you know.

The whole point of being online, like any business whatsoever, you have to differential yourself from the rest of them.

Now, I’m not saying you shouldn’t be learning from different peoples success, you absolutely should, but then you should take it, and make it your own and that’s where the true successful business lies!

Shaun:

That sounds like great advice and I’ve certainly seen that through your various blogs, concentrating on creating a unique business that’s obviously unique to yourself, so that’s great!

Q1: So moving onto the first question, could you please start off by explaining in your opinion, why list building is so important when embarking on starting an online business?

Ana:

A1: Well I think personally, that list building is for me as a blogger, absolutely crucial to my business. The reason for that this is… my list are the most engaged readers at my blog. These are the people who I know like me, I know like what I’m saying, open my e-mails to read them to take my advice and are open to me possibly promoting products that I have tested and vetted, to them.

They’re ready for it, they’re receptive, they trust my advise and that’s why list building is such an important part of your business, or should be because the list is the core of your business model.

It’s the one way to communicate with your subscriber base and bring them…it also results in a lot of traffic, not just sales, but traffic as well so for instance, if you publish a blogpost, if you write a book, if you publish a video, your e-mail list could be the first place you go to say that to people and you will bring instant eyes to your content and it works very, very well! It’s extremely important and for sales it’s one of the best ways to monetize your business.

Shaun:

So as well creating your own content your own products you’re an affiliate for other peoples products as well?

Ana:

Absolutely and you don’t have to because, personally, I do affiliate marketing because in some ways I’m too lazy to come up with my own products!

Shaun:

Laughs!

Ana:

And it’s a lot easier to take other peoples products and promote them now, mind you integrity is the key here because you cannot promote the heck out of your list and just offer anything out there, milk them for all they’re worth because they’ll just leave your e-mail list right?

That can happen in a jiffy, so integrity is the key here but yes, you can promote affiliate offers, meaning offers from other people, you can promote your own products, you can promote yourself, through your content so there are many ways that you can use your list to build up your sales and overall presence online.

Shaun:

Excellent! The other question I have is in your opinion, is there such a thing as a good and bad list and how do you go about creating either or?

Ana:

A good and a bad list can be defined really differently depending on who you ask. To me is I have a list that does not want to read my e-mails, that is not interested in what I have to say, what I have to offer, that sends my e-mails to spam I mean, why have that kind of list right, if you don’t have any credibility, If you don’t have any rapport with those people, it sort of become a moot point to have that kind of list so to me that’s a bad list.

And how do you get that kind of list;

1. You can buy lists – horrible, terrible idea. Never ever do that!

2. Build lists for the sake of numbers – So your goal is to collect emails. You don’t care if people are interested in what you have to offer, if they’re targeted in any way, if they are likely to open your emails or not, so that’s the borderline bad list for me as well.

The way you avoid it is through double opt-in with your e-mail autoresponder. I’m sure we’ll talk a little bit more in detail about list building as a process but basically a double opt-in is when you ask people twice to make sure, really really really sure that they want the information from you.

That would be the good kind of list. Your make sure that they are as targeted as you possibly can to your offers.

Shaun:

That’s perfect! In your opinion is there a way of turning these bad lists or cold prospects, into happy customers, customers who do end up being buyers from you?

Ana:

I think it takes a lot less work to build a good list to begin with than to try to turn the bad list into a good list so I wouldn’t do it!

Shaun:

Sounds like good advice! So for a newbie starting out today, what would be the minimum number of things you would need to build a mailing list in say the next 7 days for example?

Ana:

There’s really only one thing you need to do, you need an e-mail autoresponder meaning a way to collect e-mails on your site and a way to capture e-mails from those subscribers. So all you need to do is to go out and find a company that offers auto-responder services and of course there are many many many of them and …do you want to talk specifics Shaun, like what I use for Traffic Generation Café, I’lI be happy to go onto that a little bit?

Shaun:

Yeah, if you could make any suggestions, where people could start that would be really useful?

Ana:

So when I first started…again you can research marketing tools of all kinds until death and waste a lot of time and end up at where you started so that’s kind of what happened to me when I first started Traffic Generation Café, I researched, researched, researched and two weeks later I still ended up with Aweber which is what I still use and again you know there are a lot of auto-responders out there and I’m not necessarily saying that Aweber is the best of them all because obviously they all have some sort of problems or issues, there’s always something that could potentially turn you away from a service of any kind.

So I ended up with Aweber because of their reputation, because of their willingness to introduce new features, which is very important and because of their introductory offer for example, if that’s what you choose, it will cost you $1 for the first month to build your list and then $19 per month which will take a while to jump over that $19 per month price tag (up to 500 subscribers) and again of course you can find other auto-responders that are less expensive and if that’s what your are looking for, I would suggest looking into Active Campaign, that’s what I use for another site of mine and that seems to be working pretty well, I’ve been very impressed with them as well.

So literally, if you want to start a list tomorrow, all you have to do it pick an auto-responder service, sign up, any good service will walk you through creating forms, e-mail sign-up forms that you can create within the autoresponder system and copy and paste a little snippet code on your site at where you want that form to show up on your site.

So it’s really very simple, I did it when I knew nothing about HTML coding so it can’t be that difficult if I did it. So you should be able to do that as well! And that’s basically all you need from a technical point of view.

Now the next thing you will need is… a reason why people will want to subscribe to your list and that gets a little tricky. And I don’t want to discourage you because I would rather you start with a less than perfect call to action than not start at all. So you can always change your offer, you can always change what you say to get people to sign up to your list, but my suggestion is definitely to start doing that as soon as you can, even with a brand new business.

Shaun:

OK, so obviously the other things that people will need is a website to have an offer to put on and an e-mail address is probably the only other basic things that they need?

Ana:

Right but, you know I’m sort of assuming that most people listening to this interview already have those things in place. It really can be even as simple as one landing page with an e-mail form on it, with a reason why people should sign up, so it doesn’t have to be anything intricate.

Shaun:

OK that’s great! The other question that people have and certainly I have had in recent weeks, is well “what if you don’t have a product to sell?” Or you don’t have the means to create a product just yet, can you use white label products, PLR products, Private Label Rights to get started. Would you recommend or not recommend that approach?

Ana:

Well, first of all I don’t think you need a product to start a list, I think…OK so to start a business, there is a point to your business, of whatever niche you are in, right? You’re starting a business for a reason to later on somehow make money off that business, whether you provide services or you provide a product, even if you are not doing it right now, the goal of your business down the road at some point is to offer something to people that you can make money off, right?

So even if in the beginning when you first start your business, first start your website, you don’t really have anything to offer, starting an e-mail list is still a very good idea because it might take you a while to figure out Ana Hoffman what to say to that list or how to communicate with it efficiently but trust me that’s probably one of the biggest mistakes that I did with Traffic Generation Café is not starting the e-mail list right away because you really should do that because you will figure out what to say to your list later on and at that point you’ll have a subscriber base already built up that you can market to. So don’t use things like PLR products. There are a couple of ideas I can give you.

Shaun:

Great!

Ana:

A lot of times what you can do is, for instance. I’m in the traffic generation niche right so if you are in the marketing niche of some kind you want to build a list but you don’t have anything to offer to your list just yet. You can come to me and say “Hey Ana would you mind if I offer your free e-book, that you offer at Traffic Generation Café to your subscribers, the e-book is called “Mommy Where Does Traffic Come From?” it’s a kinda fun read, so do you mind if I offer it for free to my subscribers so that I can promote you as a blogger and to provide value to my subscribers as well?

If you say that to me I’d say, well of course that would be absolutely fantastic, as long as you don’t change my e-book you can use it to start building your own list, see and you can do that with other people as well.

If somebody in your niche is offering something specific to your niche, for free of course, that they might be willing to offer to your subscribers, you never know because that’s usually a win-win because you promote them doing that and you have a built in product that’s not PLR that’s not generic, that’s not something that your list will hate you for down the road. It’s a good solid free bonus of some sort that you can provide. I would suggest going that route above PLR products.

Shaun:

That sounds like great advice. Perfect. So we’ve kinda touched on this previously, but say for example if someone isn’t very technical, doesn’t necessarily warm to computers and the technical side of things, is there any reason why they can’t start to build a list? Could they start to consider outsourcing some of these tasks to get started? Is that really a fundamental problem not being technical?

Ana:

In theory I’d say yes and no. When you start an online business it’s a prerequisite I think, for you to know a thing or two about how to run an online business and setting simple things like adding a snippet to your site, really should be that something that you should be able to do and the reason for that is that even if you do find an outsourcer that can do certain Ana Hoffman things for them, if you have no idea how to do it yourself, how would you know if they did it right or if they did a good job?

You kinda have to know the basics and don’t let that scare you because it really requires a simple google search and a simple way of looking up how to…how do I add a snippet code to my site, how do I do this, how do I do that and it’s really very simple to do but I strongly suggest that you learn simple things like that on your own before you start outsourcing the world.

Shaun:

And it seems to be that most of these programmes and online systems are very intuitive these days and don’t need a very technical person to be able to learn how to set these things up and there’s lots of information online as well obviously so, it shouldn’t in theory be a barrier to anybody starting out, they should be able to learn fairly quickly?

Ana:

Absolutely and you know and as I said, I’m no genius whatsoever, I don’t know how to code but you know, just in the first couple of months of running Traffic Generation Café I’ve learned so much about you know changing my theme, changing simple things on my site and it really doesn’t take that long to do it.

Now that doesn’t mean that I don’t outsource anything. I outsource things knowing how to hire the right outsourcer to do the right things because I know myself how to do them so I would definitely suggest that you learn them on your own as well.

Shaun:

Perfect, thank you! Going back to the subject of traffic generation as well as being involved in your own blog, you must engage do you not, in social media, for example to try and generate traffic to your blog, would that be fair to say?

Ana:

It really depends on the niche, for some niche’s you don’t need to be on social media, you might need to be on google more so and focus on your SEO efforts moreso than social media, but generally speaking I would say, absolutely.

It is extremely helpful to create a presence on social media for traffic, direct traffic, but also for enforcing your authority in the niche and showing google that your website is not a “fly-by-night” kinda website, It has authority on the topic and encourage google to look at your site accordingly as well so, overall I would say that social media is a must for most businesses but not all businesses.

Shaun:

Are there any other areas that you think are important now that perhaps we haven’t though about before. Other locations to find valuable traffic?

Ana:

Absolutely there are plenty of places to get more traffic from so, since we’re you know kind of diverting a little bit from list building to traffic some of the best things that you can do for traffic is;

1. Content Creation – Whether it’s writing blogposts or producing videos or producing podcasts or do live streaming like “periscope” or “blab” whatever it is that you like to do, producing content gives people a reason to come to your site and that’s very important.

And then the next step in traffic generation, something that I do all the time and absolutely love doing it is;

2. Taking that piece of content, whatever it is, video, podcast, blog post and turning it into other content formats, for instance, you can take a video and turn it into a slide share presentation.

You can take a video and strip the audio from it and turn it into a podcast, things like that, that will allow your content to reach more people than it currently does and start generating traffic with the same amount of effort that you have already put into your content, right?

But now you’re kinda reaching out and grabbing traffic from all different sources and presenting your content in a way that can be consumed by different people because you know sometimes people prefer to listen to podcasts on the way from work or some people are more visual and they need videos.

Some people like me, they just want to read a blog post and be done with it so repurposing your content for different tastes, different habits, consumption habits, different target audiences is absolutely great for traffic generation.

Shaun:

Yeah, personally I’m one of these people that like to download the audio and play in the car on a long journey so yeah. Different people have different tastes but it’s great to have the option of consuming the information in a number of different ways so, that’s great advice.

The other subject I wanted to touch upon and you did allude to previously is the use of sales funnels as a way of getting your valuable/profitable list. Do you advocate the use of sales funnels, you mentioned a double op-in system previously, is that effectively a sales funnel?

Ana:

No, It’s just a way to build a better, more targeted e-mail list. Now, I’m not quite positive what you mean by sales funnels, do you mean a way to push products through your list specifically?

Shaun:

Yeah, it can be you start off directing somebody to a free offer which then, once they op-in they then receive an e-mail or are directed to another page which has a paid offer and then there are further upsells, so it’s a way of I suppose, creating a lot of sales while the persons wallet is out for example, you know, when they are in a buying frenzy, so to speak?

Ana:

Absolutely and it really depends on what it is that you are offering and how people got to find your e-mail list.

If you have a product that you are marketing and people came to your site because they were looking for that specific product, or they were looking for a your specific solution to a very specific problem, then yes, absolutely, your e-mail list should be created and designed around answering that pain that people have. So but that only really applies to those specific situations.

If you have a general business where your email sequence is more of a long term strategy of feeding your content to your list or not just one product but subsequent products as well then it’s a completely different sales funnel, some of it might not be sales at all, it might be just straight content, straight providing value to your list.

But somewhere down the road, yes in order to monetize it, you need to weave in a way to sell your products or other peoples products like in affiliate marketing to your list so in that way, from that point of view yes, your e-mail list or your e-mail sequence should contain a sales funnel of sorts to monitise the list. Does that make sense?

Shaun:

Yes, yes it does! That’s perfect. Ana you’ve given us some absolutely fantastic responses today. I just have a number of, a very few select number of quick questions to maybe ask you just before we finish if that’s OK?

Ana:

Absolutely. Go for it!

Shaun:

Could you share two or three of the biggest hurdles you faced when starting to build your mailing list, you have touched on them previously but were there any other specific hurdles that you could mention that we should look out for?

Ana:

Well I think the biggest hurdle is knowing what to say to your list and it won’t come to you right away. You might have to redo your e-mail sequence several times and to be quite honest with you, it never ends Ana Hoffman because you always need to tweak and make it better, to get a better response from your e-mail list but that’s sort of, the first hurdle.

I hear from people who are not building a list specifically for that reason, because they don’t know what to say. What I would suggest to those people that works very well is to start a conversation with your list, for instance when somebody subscribes, and let’s take my niche, traffic generation because that’s what I know, for instance if I’m running a website about traffic generation, I don’t really know what to say to my list yet, but I do know that I need an e-mail list.

When somebody subscribes to my list, I can send them an e-mail asking them what specific traffic generation questions they have for me and that opens a kind of two way communication between you and your list so if you don’t have an automated sequence created of some sorts to send to your list you can always just engage in a freestyle conversation and kind of use that later on to create your e-mail sequence because you’ll be more in tune to what your subscribers might want to hear from you, with your e-mails.

So that would be hurdle number 1;

And hurdle number 2 is really I think selling is one of those tricky things that, I guilty of that as well, you know, a lot of times I don’t sell simply because I don’t feel that I’m good at it, because I feel awkward selling and really, something I remind myself of all the time and I think I’m going to remind you right now is that, you are online in a business of some sort. It’s a business it’s not a recreational activity of some sorts, it’s not a hobby, as my husband keeps reminding me, so you kind of need to overcome and in order to feel better about selling I think it’s very important as I said before to have integrity in what it is that you are doing.

If you’ve targeted your e-mail list correctly you know that these people are looking for information on a specific subject which is hopefully your niche, selling to them sort of becomes second nature because they are looking for answers and you are the one providing those answers for them. So it should become..it might take a bit of practice and it might take some tweaking but selling to your list eventually is a must as well. And I think that’s about it, you know, running an e-mail is really… it sounds a lot scarier when you’re not doing it, but once you’ve done it a little bit becomes second nature, it’s not that big of a deal.

Shaun:

Yeah indeed! Well obviously you touched on the fact that it’s a business and that’s what most of us are interested in is making money online from Ana Hoffman our list. So realistically, somebody starting out say today, and if they were able to develop a list over the next month say for example, how much could they realistically expect to make in say that first month assuming they got everything set up correctly fairly quickly?

Ana:

Oh, that’s a tough one and I’m not quite sure that I can put a number on that because it really depends. Yeah I don’t want to mislead anyone because making money online is really not as difficult as it sounds but not as easy as some make it out to be either. So providing that you have a good offer, initial offer to your e-mail list and you have a couple of e-mail to kind of solidify your expertise, in the subject matter, your really should be able to start selling to your list fairly quickly

Now, after that it comes down to the size of your list. Basically of course it will come down to how many people subscribe to your list so there are various things you can do to increase exposure to your list to urge people to subscribe and those are the things that you will kind of have to figure out to grow your list as quickly as you can.

Shaun:

OK, again that’s great advice. What is your best book or information product on list building that you can recommend to our listeners?

Ana:

Off the top of my head, I don’t think I have anything specific on list building. So maybe I’ll have to think about and maybe I’ll have to get back with you with that one Shaun. If I can think of anything and then we can add it to the interview, if that’s OK with you?

Shaun:

We can add it to the interview of I can add it to the presentation that will accompany it so, yeah that would be perfect. Was there any particular one person who inspired you to get started with Internet marketing?

Ana:

No not really, just my husband and my daughter again, you know I just started with it over necessity to make money and I ended up falling in love with it so that’s why I’m still here.

It really does help to have passion for what you do.

Shaun:

Perfect, perfect! And just the last question that I have is, what would you say should be the short term and long term goals for anyone beginning today

Ana:

As a business goal in general or specifically list building?

Shaun:

Well probably both, in order to achieve the goal of making money online through their list, what should they focus on in the short term and then how could they possibly grow their business from that?

Ana:

I think the one very important thing to focus on is to, no matter what stage of building your business you’re in, hone the processes that involve in running your business smoothly. So for instance, going back to list building, hone the process of getting in contact with your e-mail list. Hone your call to action, your e-mail sequence.

By honing it what I mean is, tweak it to the point where it’s working like a well oiled machine so that you don’t have to reinvent the wheel anymore and it can just smoothly work without your constant attention and then move onto the next process of your business and keep improving them to the point where they don’t need your attention anymore. Where you can automate them or you can outsource them altogether so that you can pay more attention to the parts of business that do need your attention.

So basically your business is a machine, it’s like a mechanism that consists of different things that you need to do to make it run smoothly, so focus on those separate things, improve on them until they are perfectly running without you and move onto the next one, that’s probably the best business advice I can give to anyone because all so often we look at the big picture of running a successful business and it’s intimidating because we can have very lofty goals but how to get to those goals is another issue and we all have 24 hours a day, hopefully with 8 hours or so to sleep.

It doesn’t leave a whole lot of time to work on their business so efficiency is the key and productivity is the key and I think that’s what will separate your business from other businesses is not how well you do specific tasks that contribute to your overall success.

Shaun:

That’s great! That’s perfect. Ana I’m very conscious that I’ve taken up far too much of your time and mainly because your responses and answers have been so fantastic!

So there’s only one last thing that I would ask and it is, is there anything that we have missed or not thought to ask that you think is relevant and would like to share?

Ana:

No I think as far as list building is concerned you know truly the best advice is to get started whether you know what you are doing or not just to get started today and trust me you will learn some time down the line Ana Hoffman what to do with your e-mail list and how to make it better but start today, that is important!

Shaun:

Excellent! And if anybody wants to find out more information on yourself and I’m sure they will do after this interview, can you share any other places they can find information on Ana Hoffman?

Ana:

Absolutely, Traffic Generation Café.com of course is my hub, that’s where you can find me anytime and I do have a few very good posts about list building, so feel free to come and explore that a little bit. But also Google+ is my social media hub where I hang out all the time If you have any questions, feel free to look me up there I’ll always be able to get back with you as quick as I can.

Shaun:

Perfect, perfect! Well again that’s great. We’ll provide all of the links and addresses to Ana’s blogs and websites either in the presentation or on the webpage accompanying it. So yeah, it’s great! It’s been an amazing interview Ana, thanks very much for sharing so much time with us today!

Ana:

Thank you so much for having me Shaun I really appreciate it!

Shaun:

OK. Well I hope everyone has enjoyed this jam packed interview and we look forward to hearing from you all in the near future about your success in building your profitable mailing list. Talk to you soon! This is Shaun A signing out. Goodbye everyone and wishing you all great success in the future!

If you found this article of value to you, please share with others using the share buttons at the top of this post.

And Remember:

If you want to download and listen to the full interview, get the transcript, the audio file and pdf slide presentation you can do that here.

If you click on the link above you will also be able to download Ana’s FREE E-Book on Traffic Generation.

Shaun.

 

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